I've been a storyteller since I could read — mythology, fiction, and eventually the modern, visual kind. I studied Public Relations and English Literature at university and have spent my career at the intersection of the two: content, creative strategy, and storytelling that moves people.

I started in public relations, then moved into editorial as a media platform editor, publishing hundreds of articles a week and shaping how top writers built their audiences. From there, I joined Facebook's Community Marketing team, building an audience-first program for top community creators and partners, and pioneering a moderation and editorial content strategy that drove awareness and engagement for Groups.

As Senior Integrated Marketing Manager on Facebook's Community team, I led strategy and production for global campaigns reaching up to 30 million community creators — spanning video storytelling, website production, UGC, influencer partnerships, social campaigns, and brand experiences. I later served as Senior Integrated Marketing Manager at Ancestry, directing integrated campaigns for tentpole moments like Mother's Day and Father's Day, before returning to Meta as AI lead for WhatsApp social and building a creator marketing program for Messenger.

I was born and raised in Miami, speak conversational Spanish, and am deeply passionate about DE&I work for Latinx and other diverse audiences. Outside of work, I'm usually shooting film photography, throwing on a pottery wheel, or baking something.