FCS and Product Bundle Marketing

As Integrated Marketing Manager Lead for the Facebook Communities Summit (FCS) and other major product launch bundle moments, I led the production and creative strategy for all marketing assets, including the keynote and fireside chat of the actual event as well as a promotional sizzle. I managed our creative agency partner, On Board Experiential (OBE) for our 2022 event, and worked closely with our internal cross-functional partners to bring this work to life.