Live Audio Rooms Campaign

When Facebook launched Live Audio Rooms, I led the campaign from the ground up, producing 20 live audio events across Facebook Groups, including three with public figures, while educating admins at mass scale as the product rolled out globally. It meant building the story of a brand-new product in real time, leading a cross-functional team to pull it off, and making sure admins felt confident enough to make the format their own from day one.