Reels in Facebook Groups

To help community creators see what was possible with Reels, I partnered with top YA creators from one of our community programs to produce real-life use cases other Group Admins could replicate in their own communities. I also built a Reels content campaign on the Community Page, tapping creator expertise to teach short-form video best practices at scale. The goal was simple: make a new format feel approachable, not intimidating, for admins who'd never touched it before.