Reels in Facebook Groups
In order to educate community creators on how they could use Reels to engage with the members of their Facebook Groups, I partnered with a few top YA creators from one of our community programs to create Reels showcasing real-life use cases that could be replicated by other communities. I also developed a Reels content campaign on the Community Page highlighting expertise from Reels creators on how to create engaging short-form videos, which our creative agency Even Odd helped us bring to life.